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Pink tik tok logo10/11/2023 ![]() The Pink Stuff makes quick work of any manner of soiled surface and has a special talent for scouring sticky messes into submission. Once I got to cleaning, it did not take long to realize what the hype was about. Once mixed it formed a thick, gritty paste with a light Y2K-era body spray scent. When I opened the small container, the liquid had separated a bit. ![]() I was intrigued, so I got a tub to try it out myself. Unlike bleach- or ammonia-based cleaners, the Pink Stuff also claims to be made from nontoxic ingredients. You can find video after video of people wiping stain-mired cooktops spotless, scouring grease-scorched ovens, and reviving dark, soiled grout. It went viral on TikTok for its all-purpose cleaning abilities. "I don't have a lot of confidence in the food safety aspect of what's going on without knowing more about the product," he added.The Pink Stuff is a paste that hails from the U.K. On its website, the FDA notes it does not approve nutrition labels on food products. Instead, he said a product like the Pink Sauce would be subject to various federal and state regulations. "Putting those two things together and leaving it at room temperature in other situations has led to botulism," said Chapman, who has not tried or tested the product but has recently become aware of it going viral online.Ĭhapman pointed out that Pii has noted the product has not been "FDA approved," but he called that claim "odd" because the FDA doesn't approve such products. The ingredients listed in the sauce, including garlic and oil, might create a pH or water activity that make the product unsafe to ship without refrigeration, according to Chapman. Some videos posted by Pii appear to show different variations of the Pink sauce, though she in a video likened the variety to lighting differences.īen Chapman, a food safety specialist and professor at North Carolina State University, told Insider he thought ordering and eating the Pink Sauce was "risky" based on what he had seen from videos featuring the sauce and its labeled contents. Viewers of Pii's videos have noted the sauce appeared to vary dramatically in color - at times appearing hot pink while sometimes appearing pale. Some creators turned to TikTok to complain that their Pink Sauce had arrived in bad condition or the bottles had arrived broken. In a video posted Monday, Pii said she shipped 1,000 orders in a single week. She has since posted several videos showing supposed orders for the product. The sauce officially launched at 11:11 a.m. In a June 27 video posted to TikTok, Pii claimed 100 preorders for the sauce had sold out. Another video showing the sauce used on chicken wings from WingStop has been viewed 3.6 million times since it was posted June 26. A July 30 video showing Pii drenching a KFC drumstick in the pink liquid has amassed 2.1 million views. Pii's TikTok videos promoting the sauce range in views with some having been viewed millions of times. A graphic on the pink sauce website says its ingredients include sunflower seed oil, dragon fruit, honey, chili, and garlic. The sauce costs $20 plus additional shipping charges (placing an order of the sauce to Insider's New York offices, for instance, would result in an additional charge of about $11). Pii, who has 57,000 followers on her TikTok page and a couple thousand YouTube subscribers, in June started advertising the sauce featuring supposed reviews from the public, videos of her dipping chicken in the fluorescent pink condiment, and videos that emphasized the sauce was both "natural" and " edible." In reviews touted by Pii, the product has been described as "sweet, savory, and seasoned." Others who said they ordered and tried the sauce described the condiment as "watery," "thin," and like "colored ranch." ![]() The substance, appropriately dubbed "Pink Sauce," is the product of food content creator Carly Pii, who has since June 11 promoted the product on her social-media pages. It often indicates a user profile.Ī bright pink condiment bottled and sold by a TikTok chef has been the subject of memes and scrutiny across social media for its mysterious ingredients, unknown taste, seemingly nonsensical nutrition facts label, and its unconventional appearance. Account icon An icon in the shape of a person's head and shoulders.
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